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Credit Suisse needs to do more than revive an old brand if it wants to win again

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fnlondon.com

David Wighton is a columnist for Financial NewsOld investment banking brands tend to live on long after they have been airbrushed from the corporate identity.

At least the good ones do.In London, corporate advisers of a certain age said they worked for Warburg years after UBS ditched the name.

Read more on fnlondon.com
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