In a digital world, companies, organizations and influencers are leveraging the latest technologies and practices to get closer to their communities in a more direct way.
Digital tokens and nonfungible tokens (NFTs) bring even more features to make this happen.Blockchain-based tokens, especially NFTs, can be used to create new experiences to drive community engagement in Web3 and develop a sense of belonging.
This can be a game-changer for brand managers, digital artists, influencers and any entity with an online presence.Previously, initial coin offerings (ICOs) were the first choice to build communities around blockchain projects.
However, the high prevalence of scams has compromised this fundraising approach. To avoid a similar fate, the NFTs space needs to stay away from scams and price manipulation.With specialized services like bitsCrunch, NFTs are a much safer market, allowing digital artists and businesses to grow active communities.Read more on cointelegraph.com