Deloitte dives into immersive experiences as more industries turn to Web3

cointelegraph.com:

Immersive experiences are already popular in the entertainment, gaming and fashion industries, but they can also be a tool to address various other corporate needs, like simulating manufacturing operations and training managers to have sensitive conversations. 

Deloitte made this bet in late February when it announced a partnership with virtual spaces company Vatom to offer immersive experiences for various industries, from companies seeking to boost culture with virtual reality to brands focused on building community engagement. Together, the companies claim to deliver the ability to host thousands of people simultaneously in the same virtual space at the same time, along with a cross-chain wallet and access to a collection of digital assets and tokens of their metaverse experiences.

The hidden goal, however, is to provide companies with underlying data about users. “One of the key trends impacting companies across all industries is the decreased accessibility of third-party data,” Khusro Khalid, managing director at Deloitte Digital, told Cointelegraph.

According to Khalid, firms that rely on knowing and connecting with customers are looking to replace third-party data and cut customer acquisition costs. “Given the customizable nature of the product, companies can leverage a host of Web3 tools, including virtual spaces, Programmable Digital Objects, a cross-chain universal Wallet, POS redemption, token gating and loyalty points, among other features, for a diversity of business applications,” he said.

Deloitte envisions a variety of metaverse tools for companies. Virtual spaces offer companies a way to “not only gather global team members together for events and meetings but also provide gamified tools that enable more