F1's Daniel Ricciardo cruises into crypto at Token2049
McLaren's Australian driver Daniel Ricciardo sat down with Cointelegraph during the Token2049 conference in Singapore, discussing his recent involvement in crypto ahead of the 2022 Singapore Grand Prix.
Alongside OKX CMO Haider Rafique, the duo delved into a new partnership between McLaren Racing and the crypto exchange, exploring a variety of entertaining marketing moves between the two brands.
Ricciardo featured in a new OKX advert launched earlier this year standing alongside the McLaren MCL36 F1 racing car while his "spirit animal" honey badger sat in the cockpit of the vehicle. The tongue-in-cheek advert highlights the relatively unknown status of the cryptocurrency world, which continues to seek avenues to drive wider adoption of the space.
This was a fun one with @okx. I wanted to take home the honey badger pic.twitter.com/pToUqgiBgK
As the first point of order, Ricciardo admitted that he’d first explored the world of cryptocurrencies in 2021 and told Cointelegraph that friends had first piqued his curiosity.
“Last year I first got involved, I got my OKX wallet and it was really through a lot of curiosity. A lot of my friends were into it and then through the relationship with the team I got on board and I’m learning every day," he explained.
Formula 1 drivers are known for their propensity to push the boundaries in various aspects of their life and Ricciardo joked that his foray into crypto accelerated fairly quickly. The 33-year-old said he was trying to increase his knowledge of the space and saw the value of diversification that cryptocurrency markets offer.
OKX meanwhile has explored creative marketing efforts through the multi-year partnership with McLaren, announcing a livery takeover for the next two stops on
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