Lifespan.io President and co-founder Keith Comito was into longevity before longevity was cool.“We started our nonprofit back in 2014,” Comito said. “Back then, few credible researchers would be caught dead saying they were working on aging.
It was still kind of a scientific backwater. So, we wanted to emulate what the cancer research advocates did, starting in the ‘40s.”He said those early advocates identified the most credible research at the time and used “old-school” fundraising approaches like telethons to crowdfund for their work.
They built a grassroots movement and grew their scientific expertise. Through their efforts, defeating cancer is now an international priority with communities of millions of people crusading in the fight against this devastating disease that is closely linked to aging.Comito said Lifespan.io is taking a similar approach but for all aging-related diseases.
They’ve built a large community of people by sharing verified news about breaking developments in longevity, crowdfunding research using blockchain technology, and creating some of “the most successful YouTube collaborations in the space.”“In 2017, I helped write the scripts for a popular series of aging videos that were the highest-viewed videos the week they came out, with 14 million views within days.Read more on cointelegraph.com