Major crypto exchange announces its arrival in the metaverse

cointelegraph.com:

One of crypto's best-known and largest exchanges has announced its arrival in the metaverse.

KuCoin has teamed up with Ertha, a virtual world that's hoping to achieve mass appeal through a quality experience — and striking up high-profile partnerships with the industry's biggest players.

Now, players who log into Ertha's Early Beta will be able to see and experience a fully functional, state-of-the-art KuCoin office. It's a thrilling place to visit — not least because you can immerse yourself in live crypto charts and truly feel like you're on a trading floor.

The office is based in the first playable Ertha NFT land plot — and those behind this project say distinctive play-and-earn mechanics give those who own these crypto collectibles the chance to make their land work for them. 

Figures suggest that more than 24,000 land plots have been snapped up so far, and now, a 30% discount has been made available for a limited time only.

A spokesperson for the project told Cointelegraph: "Ertha continues to position itself at the forefront of innovation within GameFi. Few projects have successfully integrated notable brands into their ecosystems and KuCoin’s backing speaks volumes for Ertha’s long-term potential and trust within the market."

Ertha says that it's determined to give back to crypto enthusiasts — and it isn't just a place where you can play and earn, but an environment that cultivates play and learn too. 

Upgrades achieved in a recent v0.3 beta upgrade include the chance to level up the skills of your character — as well as your real-world knowledge. A plethora of fast-paced quizzes that are jam packed with engaging questions are now available — and if you're feeling especially competitive, you'll soon find yourself at the