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NFT ticketing dishes out a punch at mixed martial arts league

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Nonfungible tokens (NFTs) use case as a ticketing solution continues to grow as the mixed martial arts organization, Professional Fighters League (PFL), adopts the technology.

The PFL, which features a season format that differs from the massively popular Ultimate Fighting Championship, has partnered with Web3 firm CrossTower to roll out NFT tickets powered by Ripple’s XRP Ledger.

The launch of the tickets will coincide with the start of the 2023 fighting season and marks the fifth year since the PFL began.An announcement shared with Cointelegraph highlighted many exclusive add-ons included in the NFT VIP tickets, including cage-side seating, attendance of pre-fight weigh-ins, meet and greets with fighters from the PFL, ring walk experiences and more. Related: Beyond collectibles: How NFTs are revamping the ticketing industry CrossTower CEO Kapil Rathi highlighted that the technology behind the NFT tickets — the XRP Ledger — offers enterprise-grade scale and utility for the solution.

NFT ticketing is undoubtedly not a new phenomenon. Cointelegraph has previously explored the potential of blockchain-based events management to tackle various issues around counterfeiting, touting and black market sales.The National Football League (NFL) has already tested the waters with NFT ticketing in the United States, having distributed around 250,000 NFT tickets after its launch in November 2021.Super Bowl LVI featured commemorative NFT tickets for every fan at no cost, allowing spectators to mint their own customized NFT tickets to mark the event.

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