Disclaimer: The Industry Talk section features insights by crypto industry players and is not a part of the editorial content of Cryptonews.com.Over the course of the past few years, there has been a significant rise in the popularity of green investing and “socially responsible” investing practices.
The rise of ESG has meant that many firms and companies are actively incentivized to invest in green companies, and when a company cannot adequately demonstrate its green credentials, they are subsequently written off by many investors.
IMPT is a brand new crypto project that has been capitalizing on the rising importance of ESG, and hopes to use blockchain in order to dramatically improve the state of carbon credits and to scale them to consumers for changing their shopping habits.
Consumers who shop via the IMPT platform are rewarded for supporting companies that are ESG-friendly. Unlike the trend of “socially responsible investing”, the trend of “responsible shopping” is one that applies to individuals rather than companies.Read more on cryptonews.com