Ten Teams Join Southampton FC’s Future of Football Challenge

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Press Release: Southampton Football Club, with Sport Republic and Yolo Group, kick off The Future of Football challenge with ten web3 and sport tech startups

March 21, 2023, London UK — The Future of Football challenge officially launched this week with an event at St Mary’s Stadium in Southampton. In the following four-week virtual program, teams will rapidly test and pilot their solutions, participate in tailored workshops, and have regular and direct access to Southampton FC, Sport Republic, and Yolo Group decision-makers.

Of the 260 original applicants from 43 countries, Future of Football organizers selected 20 to pitch their ideas to a panel of judges. Half of them now have the opportunity to show decision-makers from Southampton FC, Sport Republic, and Yolo Group how their solutions will support the club’s values of innovation and commitment to its fans and community. 

Sarah Batters, Director of Marketing and Partnerships at Southampton FC stated: 

“The Future of Football challenge is intended to help us find new ways to engage with our fans or develop our football teams using tech. We’re pleased to see the teams and ideas that will now be focused on helping us achieve those goals” 

Teams will be in competition throughout the program with only a select few reaching the finals. At the St Mary’s finale, six teams will pitch for a commercial relationship with Southampton FC and a £100k discretionary prize pool for post-program solution development. 

Henrik Kraft, Sport Republic, and Southampton FC Chairman had these words to say:

“At Sport Republic, we’re looking forward to seeing how these teams progress through