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Ticketing will be a huge use case for NFTs — Gary Vee

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Famous entrepreneur Gary Vaynerchuck — also known as Gary Vee — is a long-time supporter and collector of nonfungible tokens (NFTs).In May 2021, Vaynerchuck announced the launch of his VeeFriends NFT collection, which consisted of 10,255 unique tokens to give holders access to exclusive events.

Shortly after launching the VeeFriends collection, Vaynerchuck demonstrated the potential behind NFT tickets during VeeCon 2022 — a Web3-focused conference built around NFTs, pop culture, entrepreneurship and marketing.

Attendees of VeeCon 2022 needed to hold at least one VeeFriend Series 1 NFT to access the event. Based on the success of this model, Vaynerchuck moved forward with NFT-based tickets for VeeCon 2023, which was held from May 18–20 in Indianapolis, Indiana.

The event organizers told Cointelegraph that VeeCon 2023 attracted almost 5,000 attendees, many of whom were VeeFriend NFT holders. “I think ticketing will be a major case for NFTs.

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