Web3 & The Metaverse’s Quest To Bring People Together Accelerates Amid World Cup’s Fanfare

cryptonews.com:

Disclaimer: The Industry Talk section features insights by crypto industry players and is not a part of the editorial content of Cryptonews.com.

As social beings, the desire to “belong” is deeply ingrained in us. Since time immemorial, humans have formed communities around different shared interests. The process of building and expanding communities may have changed over time, but the core fundamentals remain the same.

Following the lead of technology, a new form of community building has emerged through the metaverse. The defining traits of the metaverse, especially its immersive and gamified virtual experiences designed to mimic real-life experiences, have unlocked new possibilities.

We have already seen metaverse communities focused on gaming, brands, and other subcultures. Now we are seeing an even larger experiment that has the potential to redefine community building, user engagement, and participation. 

As one of the world’s highest-attended sports gatherings, the FIFA World Cup, which kicked off in Qatar last week, has officially found its way into the metaverse. An increasing number of blockchain and metaverse projects have rolled out several promising initiatives designed to engage football fans worldwide. 

Prominent brands from the crypto universe, like Binance, Crypto.com, and Upland, are spearheading novel collaborations and partnerships with mainstream brands and organizations to unlock an array of fully immersive and gamified experiences revolving around the largest football event of the year.

For starters, metaverse platform Upland recently announced its multi-year partnership with FIFA. As part of this first-ever collaboration between FIFA and Upland, Upland has rolled out a one-of-a-kind gamified experience