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Why Integrating NFTs into Real-Life Events Will Promote Mass Adoption

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Disclaimer: The text below is an advertorial article that is not part of editorial content.Universal Studios theme parks are now jumping on the NFT wagon and integrating non-fungible tokens into real-life events.

This week, the entertainment company announced it is offering visitors a Halloween-themed NFT Scavenger Hunt through October 31st at its parks in California and Florida.

Each park has seven hidden QR codes that, when scanned, will generate an NFT. Visitors who discover and scan all seven will receive a unique NFT, which will unlock extra benefits.

Moonpay, the crypto payments firm that is collaborating with Universal on the initiative, revealed that 7 million NFTs are up for grabs.Despite the abstract nature of NFTs, there is a growing interest in them and the entertainment business is taking notice.

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